When the wrapper outlived the product
The gum disappeared, but its wrappers remained. This collection brings together commercial branding, serial inserts and the physical traces of family preservation. American packaging, Soviet Olympic graphic design, East German comics, Turkish car cards and Yugoslav animated characters coexist in one album.
* The figure is not the number of unique physical specimens.
Read full research Research PDF (Russian) Download bilingual catalog (Excel)
Six visual languages in a single album
Album pages
Select a page to view it enlarged. Tape, creases, empty spots and the original arrangement have been preserved.
Object catalog
| ID / page | Object photo | Name & design | Type | Origin | Estimated period | Confidence | Source |
|---|
Dating is based on printed markings, documented series, and reference collections. Click a thumbnail to inspect a cropped object where available, or its original album page.
Sources and verification
Links are provided for independently checking brand history, design movements and individual series. The original album remains the primary evidence for the objects themselves.
